Urban Decay new Flagship Store on Carnaby Street London / launch party

One of my all time favourite brands Urban Decay held their launch party for the brand new European Flagship store on Carnaby Street, London and oh my what a fab event! They truly know how to throw a party 🙂

unknown-10unknown-9Makeup is about self-expression and their new store takes that theme to a whole other level – from the exclusive CJD makeup and boutique lifestyle products you won’t find anywhere else, to the gorgeously extravagant fixtures across the two floors. Eight makeup stations, a whole wall dedicated to showing off some of their fab UDPRO brushes, custom neon lights directing you to the different areas and reclaimed wide-beam flooring to counterbalance all the chrome fixtures and keep the space warm and inviting.

unknown-13unknown-14unknown-15unknown-19Downstairs includes a UD Lounge, which houses a refreshments bar, phone chargers and an interactive social media ring of light screen where you can upload fun GIFS  with hashtag; #UDCARNABY. Also a realtime Instagram trend wall to share your snaps and a super cool Vice Lip App wall.

Urban Decays Carnaby is more then just a store it’s the ultimate beauty hangout, but don’t just take my word for it, go experience it for yourselves 🙂 From the moment you step inside, you’ll feel like you’ve arrived at a luxurious UD wonderland!

unknownunknown-21unknown-18unknown-16My snapchat followers would have seen snippets of the night including a selection of yummy purple sweet treats, flowing refreshments and party tunes provided by celeb DJs Laura Whitmore and Charli Vos.

So many familiar faces, great to catch up with some of my blogger friends and the lovely UD PR girls who did such a fantastic job on organising the event. So nice meeting some of the VIP guests including Chloe Sims, Chloe Lewis, Chloe Lloyd, Josh Cuthbert, Denise Van Outen and many more.


Thanks again Urban Decay for a fab evening, I look forward to visiting again soon.

Urban Decay’s new European flagship store is located at 44-45 Carnaby Street, WIF 9PS London

You can join the conversation on social media with hashtag #UDCARNABY

*Photos by MarkXphotos.

Happy Saturday lovelies,

Victoria xo



    • Victoria
      November 7, 2016 / 11:07 am

      It was such a fun event 🙂

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